Viral Interactive
Viral Interactive Casinos: Overview, Updates, and Casino List
Viral Interactive Limited, previously operating from Horeca Building, Triq I-Imgarr, Xewkija, Malta, was once a well-known name in the UK online casino market. This network included notable brands such as Mad Slots, Luck.com, mFortune, PocketWin, and Jammy Monkey. However, the company ceased all UK operations in October 2024, fully withdrawing from the region and deactivating its casino brands.
Key Bonus Offers Previously Available
Before closing its UK operations, Viral Interactive Limited casinos provided a variety of welcome bonuses and promotional incentives to new players. Below is a summary of the promotions that were advertised across their platforms:
| Offer | Bonus & Free Spins | Wagering Requirement (WR) | Notable Conditions |
|---|---|---|---|
| High Roller Welcome Bonus | 285% up to £9000 + 225 Free Spins | 35x | Must be 18+. Bonus capped at £9000. T&Cs apply. |
| Casino Bonus | £1000 + 10 Free Spins | 40x | Bonus up to £1000. T&Cs apply. |
| Welcome Package | 150% up to £750 + 100 Free Spins | 35x | New players only. T&Cs apply. |
| Slots Bonus | 200% up to £3000 + 200 Free Spins | 35x | UK players 18+. T&Cs apply. |
| Deposit Offer | £7000 Bonus + 150 Free Spins | 40x | Available to new users. T&Cs apply. |
| Ultra Bonus | 500% up to £2500 + 50 Free Spins | 35x | Minimum deposit required. T&Cs apply. |
| Big Bonus | 400% up to £5000 + 50 Free Spins | 35x | Available for select accounts. T&Cs apply. |
| First Deposit Bonus | 200% up to £1000 + 200 Free Spins | 35x | Minimum deposit £10. Spins valid 48 hours. |
| Cashback Offer | 200% up to £500 + 20% Cashback | 40x | Eligible players only. T&Cs apply. |
| Free Spins & Bonus | 400% up to £2000 + 100 Free Spins | Bonus: 33x, Free Spins: 45x | Max bonus £200. Full terms apply. |
| Starter Bonus | 100% up to £80 | 35x | First deposit min £10. Applies to new users. |
| Intro Offer | £100 Bonus + 100 Free Spins | 50x (Bonus); No WR (Spins) | £20+ deposit via debit card required. UK only. |
| Quick Welcome | 100% up to £100 + 30 Free Spins | 35x | Max bet £5. Bonus valid 30 days, spins 10 days. |
| Deposit Match | £200 + 200 Free Spins | 40x (7 days) | Minimum deposit £20. Max bet applies. T&Cs apply. |
All bonus offers required participants to be at least 18 years old and were subject to the casino’s terms and conditions.
Former Viral Interactive Limited Casinos: Brand Highlights
Below is an overview of the primary Viral Interactive Ltd casino brands, their unique qualities, and brief histories:
Mad Slots
Launched as the flagship site after Viral Interactive’s network relaunch, Mad Slots signaled the operator’s commitment to a straightforward player experience, focusing entirely on slots. The site’s interface was deliberately streamlined, prioritizing a simple layout and clear navigation, while featuring well-known slot titles and visible promotional banners. Its user-friendly approach offered a refreshing contrast to increasingly complex competitors.
Luck.com
Built on the foundations laid by Mad Slots, Luck.com combined similar functionality with a vibrant theme and expanded game offerings. Beyond slots, Luck.com distinguished itself through a greater emphasis on bingo and diverse promotions. Though structurally similar to Mad Slots, Luck.com’s aesthetics and game mix supported rapid growth, eventually becoming one of the most visited UK online casinos before the group’s closure.
mFortune
Originally launched in 2007 and later acquired by Viral Interactive Limited, mFortune was a household name among UK players. After In Touch Games, its initial operator, lost its gambling license, Viral Interactive revived the brand, retaining mFortune’s popular exclusive slots while adding a wider array from several providers. This refreshed approach brought renewed popularity to a classic online casino.
PocketWin
Another former In Touch Games site, PocketWin, was reintroduced by Viral Interactive with minimal design changes but an expanded library of casino games. Known for its loyal user base dating back to the era of mobile casino innovation, PocketWin continued to attract returning players thanks to its familiar interface and accessible gameplay.
Jammy Monkey
An uncommon choice among the In Touch Games lineup, Jammy Monkey was the newest and least known brand to be acquired. Viral Interactive maintained the site’s signature no-deposit and free spins promotions as it attempted to build momentum and attract new players, despite its previous modest following.
Viral Interactive Limited: Company Background and Updates
Despite periods of uncertainty, Viral Interactive Limited managed a comprehensive relaunch with new and revived brands, although the entire network was later withdrawn from the UK market in late 2024. Here are key developments and features associated with the company:
Recent Announcements and Industry Developments
- November 2024: All Viral Interactive Limited casinos ceased operations in the UK, with deposit and account closures beginning in October and official closure published as November 24. The UK Gambling Commission confirmed surrender of all the operator’s licenses. No indication of regulatory wrongdoing was reported, and the move appears linked to stricter compliance demands in the UK.
- October 2024: Media outlets highlighted Luck Casino among the best Pay By Mobile casinos, praising its accessible deposits, broad withdrawal options, and strong mobile app performance. This approach reflected growing trends in secure and mobile-optimized gambling, further enhanced by straightforward bonus terms for new and loyal players.
- September 2024: Viral Interactive brands like Mad Slots increased their responsible gambling resources, including innovative tools: deposit limits, session reality checks, lifetime net deposit tracking, and accessible gaming histories. Initiatives such as the ‘Take Time To Think’ campaign were integrated to promote safe gaming practices.
- August 2024: The casino network introduced music-themed slots, headlined by Play’n GO’s “ZZ Top Roadside Riches”—a 5-reel, 1,024-ways slot with expanding wilds, multipliers, bonus spins, and a max win of 40,000x, designed for high volatility players and rock fans alike.
- July 2024: Transparent communication regarding bonus wagering requirements was published. Bonuses varied in contribution toward WR, and slots counted 100% while some live games and specific titles were excluded. Free spins typically carried a 40x wagering requirement, with winnings subject to conversion rules.
- June 2024: PocketWin’s “FUNtastic Kick Off” campaign offered a mix of free spins and bingo tickets in conjunction with the European football championships, including tiered bonuses for incremental deposits (only certain payment methods qualified), and all rewards came with a 40x wagering requirement and seven-day expiry period.
- May 2024: Viral Interactive introduced themed game collections such as “Book of Slots,” featuring popular titles like Book of Secrets from SYNOT Games—5-reel, 10-payline Egyptian-themed slot, with features such as expanding symbols, multipliers, free spins, and high-quality graphics. This initiative aimed to simplify player navigation and highlight top-performing games.
- April 2024: Luck.com Casino featured prominently in mobile gaming reviews, ranking behind only Virgin Games and Betfred for app performance and welcome bonuses, with 100 free spins available for qualifying new users. Emphasis was placed on seamless navigation and security, reflecting the shift toward mobile-first casino experiences.
Company History and Structure
Founded in Malta in 2014, Viral Interactive Limited initially operated as a white-label provider before refocusing on directly managed casino brands. The company’s website offers basic regulatory and closure information but discloses minimal corporate data. According to industry databases, the company remained small, comprising just two employees and modest revenue prior to relaunch efforts.
Affiliate Program
Viral Interactive ran an open affiliate scheme, promoting high commission rates, transparent revenue sharing, and reliable payouts alongside claims of strong conversion and customer retention. The program welcomed webmasters capable of referring new players to its casino network, offering industry-competitive rewards for successful partnerships.
Full List of Viral Interactive Limited Casinos
Below is a record of Viral Interactive Limited casinos, noting their most recent operating status:
Current (Recently Active) Casinos
- Jammy Monkey – jammymonkey.com
- Luck.com – luck.com
- Mad Slots – madslots.com
- mFortune – mfortune.co.uk
- Pocket Win – pocketwin.co.uk
Inactive and Former Casinos
- Lucky Casino – luckycasino.com
- Platin Casino – platincasino.co.uk
- Spin Lovers – www.spinlovers.com
Note: All Viral Interactive Limited casinos have terminated their UK operations as of October 2024. The content and offers described relate to historical information and may no longer be current or accessible.