Comprehensive Guide to 888 UK Limited (Now Evoke Plc) and the 888 Group Network

888 UK Limited, originally known for household brands such as 888 Casino, 888 Poker, 888 Sport, and 777 Casino, operates from 601-701 Europort, Gibraltar, GX11 1AA. In 2024, the company transitioned to its new name, Evoke Plc. Despite this change, the “888” branding remains synonymous with online gaming and betting in the UK and internationally.

Current Bonus Offers at 888 Group Sites

888 Group offers an extensive range of promotional bonuses across its key casino and betting platforms. Below is a summary of some of their most notable bonus deals:

Bonus Offer Bonus Value Additional Perks Key Wagering/Terms
Casino Welcome Bonus 285% up to £9,000 225 Free Spins 35x wagering requirement; 18+ only; terms apply
Premium Deposit Bonus £7,000 Bonus 150 Free Spins 40x wagering; 18+ only; terms apply
High Percentage Offer 500% up to £2,500 50 Free Spins 35x wagering; 18+ only; terms apply
Extra Spins Package 400% up to £5,000 50 Free Spins 35x wagering; 18+ only; terms apply
Cashback Special 200% up to £500 20% Cashback 40x wagering; 18+ only; terms apply
Standard Welcome £1,000 Casino Bonus 10 Free Spins 40x wagering; 18+ only; terms apply
Starter Package 150% up to £750 100 Free Spins 35x wagering; 18+ only; terms apply
Extra Spins Boost 200% up to £3,000 200 Free Spins 35x wagering; 18+ only; terms apply
Spins Expiry Deal 200% up to £1,000 200 Free Spins Min deposit: £10; spins expire in 48h; 35x wagering
Bonus Spins Offer 400% up to £2,000 100 Free Spins Free spins: 45x wagering, bonus: 33x wagering, max £200
Basic Welcome 100% up to £80 — Min deposit: £10; 35x wagering applies
Starter Match £100 Welcome Bonus 100 Free Spins Deposit of £20+ via debit card; 50x wagering on bonus, no wagering on spins
Opt-in Starter £100 Welcome Bonus 100 Free Spins Opt in with £20 deposit; valid 7 days; no wagering
Spin-Focused Welcome 100% up to £100 30 Free Spins on Reactoonz Min deposit: £10; 35x wagering; bonus usable for 30 days, spins for 10 days
Deposit Match + Spins £200 Match 200 Free Spins Min deposit £20; 40x wagering/7 days; certain game exclusions apply

All offers are available to users aged 18 and over, and full terms and conditions apply. Please check each site for updated details and responsible gambling guidelines.

The 888 Group: Key Brands and Casino Sites (2025)

Since launching in the 1990s, the 888 name has garnered global recognition. As of 2024, the corporate identity transitioned to Evoke Plc, though “888 UK Limited” remains the designation with the UK Gambling Commission. The following are the group’s primary sites and their features:

888 Casino

Launched in the late 1990s and serving as the group’s flagship, 888 Casino offers a comprehensive mix of the latest online slots, live dealer games, and “888 Exclusive” titles. Renowned for its prestige and high performance in the UK, 888 Casino also offers a VIP programme with exclusive bonuses. While classic table games and slots are in abundance, sports betting, poker, and bingo are not present here but are accessible through other 888 properties.

777 Casino

Although 777 Casino shares lineage with 888 Casino, it distinguishes itself with a unique “American road trip” design. Featuring an array of slots, table games, and live dealer options, 777 Casino also rewards loyal players through its own VIP program. It does not provide poker, bingo, or sports betting but excels with its theme-driven experience and game variety.

888 Sport

888 Sport is one of the UK’s most recognizable bookmakers, largely due to major television sponsorships and a vast sportsbook covering almost every sport imaginable. In addition to traditional betting options, users can enjoy novelty and political wagers. The platform’s reach and reputation ensure it remains a staple in the UK sports betting landscape.

888 Poker

Despite broad industry changes and the divestment of several brands in 2022, 888 Poker maintains its status among the UK’s most popular poker rooms. Established in 2002 and frequently refreshed to meet contemporary user expectations, it offers new users a bonus without the need for deposit. While features like beginners’ rooms are limited compared to competitors, the platform shines in tournaments, bonuses, and robust competition.

Overview of 888 Group: History and Achievements

Corporate Background

Founded in 1997 as Virtual Holdings Limited by Avi Shaked, Aaron Shaked, Shay Ben-Yitzhak, and Ron Ben-Yitzhak, the company became 888 Holdings Plc in 2006 and later Evoke Plc in 2024. The company’s board counts several prominent industry figures and boasts extensive experience in gaming, poker, and sports betting.

At its peak, the 888 Group managed over 200 online casinos and earned more than 50 iGaming industry awards. Today, while the portfolio has been reduced due to strategic changes and divestments, the group’s pedigree remains.

888 Group and its casinos operate under rigorous UK Gambling Commission licensing (with the latest core licence issued in 2014) and also maintain a licence through the Gibraltar Gaming Commissioner.

Company Values and Expansion

Built on principles of fairness, responsible gaming, and innovation, the operator continuously evolves its offering. 888 Group actively collaborates with international regulators and licensing partners, especially in new regulated markets such as the USA. Its industry recognition includes multiple ERG and Gaming Intelligence awards, and nearly 20 former and current 888 brands have collected individual honours. Recent years have seen 888 emphasize safer gambling, data-driven strategy, market expansion, and cutting-edge product development.

Significant Corporate Moves: Acquisitions and Divestments

Acquisition of William Hill

In September 2021, 888 Group completed the high-profile acquisition of the William Hill Group for £2.2 billion, gaining control over one of the UK’s most established gambling brands and its approximately 1,400 betting shops. This purchase also included Mr Green and Mr Green Casino. The acquisition substantially increased 888’s market share, positioning the company to triple its UK revenue from approximately £800 million to £2.5 billion annually.

Despite concerns about the legacy of William Hill’s retail shops, 888 has signaled intentions to continue operating them, and may explore rebranding some outlets in the future. The deal followed the earlier sale of William Hill’s US activities to Caesars Entertainment.

Outside acquisitions, 888 Group has invested in high-profile sponsorship deals, such as partnerships with Moto GP and Formula 1 events, and collaborates with initiatives like “Reality Safer Gambling” in partnership with GambleAware to enhance responsible gambling standards.

Exit from Bingo: Transfer of Bingo Sites

Historically, 888 Group operated over 200 online bingo and slots brands, leading the UK bingo market. Post-2021, following the William Hill deal, the company chose to divest its bingo operations in favour of focusing on core brands, particularly sports. Broadway Gaming Limited purchased the entire suite of bingo sites—including flagship brands like 888 Bingo and 888 Ladies—for approximately £50 million.

Rather than integrate these within its existing network, Broadway created Grand Battery Holdings, which took over and now manages the acquired platforms under a new UKGC licence. As a result, Grand Battery Holdings instantly became a major player in the UK online bingo and casino sector.

Rebranding to Evoke Plc

In March 2024, the group formally rebranded from 888 Holdings Limited to Evoke Plc, reflecting its expanded range of international brands and a multi-channel approach to iGaming and betting. The Evoke Plc website now serves as the customer-facing portal for corporate updates and information. Despite the name change, brands such as William Hill and Mr Green continue to be referenced separately with their own established market identities.

Regulatory Oversight and Compliance Challenges

888 Group has faced regulatory scrutiny and fines from the UK Gambling Commission. In 2017, a fine of £7.8 million was levied for failures in protecting vulnerable customers. In 2022, another significant penalty of £9.4 million—the third-largest in UKGC history—was imposed for shortcomings in anti-money laundering controls and social responsibility. Notable incidents included inadequate financial checks and failing to intervene with heavy-spending customers. In 2024, the company was fined an additional £23,000 for unintentionally processing a credit card transaction, which the group self-reported. The UKGC warned that further breaches could impact the company’s licence eligibility, highlighting the importance of ongoing robust compliance procedures.

Active 888 Group Brands and Sites (2022 & Beyond)

As of 2022, the following sites remain directly owned and operated by 888 Group/Evoke Plc:

    • 777 Casino (777.com)
    • 888 Casino (888.com)
    • 888 Poker (888poker.net)
    • 888 Sport (888sport.com)

Former 888 Group White Label and Partner Casinos (Now with Grand Battery Holdings)

The following is a non-exhaustive selection of former 888 Group sites, previously operated in partnership with third parties but now managed by Grand Battery Holdings Limited (also known as Broadway Gaming Ireland DF Limited):

    • Arcade Spins (arcadespins.com)
    • Bingo 3X (bingo3x.com)
    • Bingo 4 Her (bingo4her.com)
    • Bingo All-Stars (bingoallstars.com)
    • Bingo Besties (bingobesties.com)
    • Bingo Bonus (bingobonus.com)
    • Bingo Giving (bingogiving.com)
    • Bingo Ireland (bingo-ireland.com)
    • Bingo Irish (bingoirish.com)
    • Bingolicious (bingolicious.com)
    • Bingo Me Happy (bingomehappy.com)
    • Bingorella (bingorella.com)
    • BJ’s Bingo (bjsbingo.co.uk)
    • Bubble Bonus Bingo (bubblebonusbingo.com)
    • Bucky Bingo (buckybingo.co.uk)
    • Butterfly Bingo (butterflybingo.co.uk)
    • Candy Shop Bingo (candyshopbingo.com)

This migration consolidates a multitude of former 888/Broadway brands under a single management structure, creating one of the UK’s most extensive casino and bingo networks.

Summary

The 888 Group, now Evoke Plc, evolved from a leading online casino and bingo operator to a diversified brand with substantial interests in sports betting, poker, and casino games. The company’s transformation was marked by significant mergers and acquisitions—including William Hill and Mr Green—and a strategic exit from bingo, now under Grand Battery Holdings. Despite regulatory hurdles, 888 remains highly active, retaining its key brands within strict UK licensing frameworks and setting a significant footprint in global gaming.